The Woolmark Company is the global authority on Merino.

We undertake marketing campaigns and R&D within the global textile and fashion industries to drive demand and ensure consumers have a range of quality apparel to buy, enjoy and treasure.

  • Inspiring designers to create exciting new collections that utilise the unique natural properties of wool.
  • Collaborating with clothing manufacturers to help them develop, produce and market wool apparel.
  • Educating the retail sector to showcase wool’s properties and demonstrate its sales potential to buyers and retailers.
  • Motivating customers to discover, experience and enjoy the wonderful natural benefits of wool.

The Woolmark Company Pty Ltd is a subsidiary of Australian Wool Innovation Limited, a not-for-profit company owned by 29,000 Australian woolgrowers.


Poster for WM award 2013 ro HKBU